Meet the Steering Group: Bryce Camm

 

Caption: ABSF Steering Group Member Bryce Camm.

 

Bryce Camm re-joined the Australian Beef Sustainability Framework (ABSF) Steering Group in May 2025, bringing a practical perspective shaped by years working in the cattle industry.

A graduate of Bond University with a dual degree in commerce and business communications, Bryce combines formal business training with extensive onfarm experience. ‑farm experience.

He now leads Camm Agricultural Group, a fourth-generation family business spanning breeding, backgrounding and lot feeding. His day-to-day focus is strategy, operations and customer engagement.  

“I’ve grown up very immersed in the industry because of my family’s involvement and their commitment to community service,” he said.

“I have witnessed first-hand over the years the value in taking steps and enacting changes that deliver the greatest outcomes for not just you and your business, but the wider community.”

Bryce’s commitment to industry improvement is reflected in his long-standing leadership roles.

He served 12 years on the Australian Lot Feeders’ Association board, including a term as Chair, and 12 years on the Beef Australia board, which he also chaired for six years.

Today, alongside his return to the ABSF Steering Group, Bryce continues his service as an Elected Director on the Cattle Australia board since 2022.

Sustainability at a grassroots level

Byce’s decision to return to the Steering Group in 2025 – after a six-year break – was driven by his desire to contribute to the sustainability conversation in a way that reflects the realities of beef producers.

“Sustainability is a big conversation from a societal point of view at the moment, and within the beef industry, I think it’s integral that we keep our grassroots in mind as we consider how we look to improve sustainability.”

“To me, sustainability isn’t just about being a good corporate citizen, it’s about ensuring the longevity of our industry.”

“And in order to reach that outcome, we need to implement sustainable practices in a way that seamlessly fits into day-to-day production.”

Standing for the people driving change

Bryce believes there is always room for improvement, but he is equally motivated by the leadership many Australian beef producers are already demonstrating through self-driven sustainability practices.

“The progress we’ve seen hasn’t been forced – it’s come from producers themselves,” he said.

“They’ve taken ownership of sustainability because they understand it’s essential for the future of their businesses and the industry.”

From carbon mitigation through improved feedbase management to advancements in animal welfare, Bryce sees these efforts as clear evidence of the industry’s commitment.

“These aren’t small changes – they’re significant steps that demonstrate producers’ willingness to adapt and improve,” he said.

“That’s something worth championing.”

For Bryce, the ABSF provides a valuable way to measure, recognise and communicate these achievements to customers and the broader community.

“It’s about telling our story honestly and transparently,” he says.

 “The framework helps us show that sustainability isn’t just talk – it’s action.”