The Australian Beef Sustainability Framework (ABSF) is an initiative of the Red Meat Advisory Council (RMAC). RMAC appoints the Sustainability Steering Group (SSG), which is an independent, grassroots body representative of the beef value chain tasked with progressing the Framework on industry’s behalf.

Red Meat 2030 is the 10-year strategic plan for Australia’s red meat and livestock businesses. Together, Red Meat 2030 and the ABSF set a clear path for industry and guide its ambition to provide protein in a sustainable way and become world leaders in environmental and animal welfare practices.

The ABSF and its ongoing development has been informed by globally accepted standards that require the demonstrable application of principles including materiality, stakeholder inclusivity and responsiveness. These standards include the GRI Standards 2016 and the AA1000 Standard Series. These standards give the Framework rigour and integrity and help support industry’s commitment to continual improvement and protection of its social licence.



The ABSF is underpinned by five guiding principles – relevancy, inclusivity, credibility, practicality, and transparency. These principles guide the SSGdecisions around implementation, engagement, and reporting.