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The Framework is an initiative of the Red Meat Advisory Council (RMAC).  RMAC have appointed a seven person grassroots Sustainability Steering Group (SSG) to lead the implementation of the framework.  The SSG continues the process from the inaugural Sustainability Steering Group, that developed the Australian Beef Sustainability Framework through extensive consultation with stakeholders.

Sustainability Steering Group

The Australian Beef Sustainability Framework’s Sustainability Steering Group comprises:

  • Bryce Camm, The ABSF Chair is CEO of the Camm Agricultural Group, Vice Chair of Beef Australia Limited and a member of the Executive of the Australian Lot Feeders Council; he was the Rabobank Emerging Leader Award recipient in 2014.

  • Greg Campbell, Retiring CEO of S. Kidman & Co; Greg started with Kidman as Landcare manager in 1993 before becoming chief executive in 2001; strong interests in production – both landscape and cattle management, included several years on the National Farmers Federation Natural Resources Committee.

  • Jim Cudmore, Led the initial review of how the Australian beef industry should promote its sustainability credentials which was the precursor to this group being formed. A well-respected industry contributor with experience in extensive and intensive livestock production. Jim sat on the first SSG who developed the framework.

  • Tony Hegarty, New South Wales cattle producer with a focus on natural resource management and almost 30 years’ involvement in the Landcare movement. Tony sat on the first SSG who developed the framework and is also Vice Chair of Cattle Council of Australia.

  • Susan McDonald, Hailing from a Cloncurry-based beef producing family, Susan is Managing Director of Super Butcher, a retail group of six stores and online butchers; she is a registered CPA, and most recently was Chief of Staff to the Minister for Natural Resources and Mines in the Queensland Government.

  • Kim McDougall, As General Manager for Livestock at Harvest Road Beef, Kim is responsible for all livestock procurement for WA’s largest export beef processor as well as management of the beef operations as part of the Forrest families Minderoo Station properties in the Pilbara region.

  • Dr Michael Maxwell, Over 20 years' experience as a consultant and lawyer; focused on regulatory issues, international risk management, corporate / culture governance and product liability issues; legal skills complemented by a scientific research background in pharmacology and toxicology.  Michael has a particular focus on the live export industry.

Funding for the first Framework report, SSG meetings and costs associated with consultation was provided by Meat & Livestock Australia through grass-fed, grain fed and processor levies.

Recognising the whole of value chain implementation required to deliver continual improvement, funding will be provided by the three service providing companies for the beef industry, MLA, AMPC and LiveCorp. Secretariat support will continue to be provided by MLA.

RMAC& The Australian Beef Sustainability Framework

The Red Meat Advisory Council (RMAC) is an industry advocacy and advisory group for the Australian red meat and livestock supply chain from ‘paddock to plate.’ This means RMAC represents beef, sheepmeat and goat meat production, feedlotting, retailing, wholesaling and livestock and boxed product exporting.

RMAC is a leadership group that believes that it is better to work together with customers, the community and government for a prosperous industry. They drive the Meat Industry Strategic Plan 2020 which identifies Consumer and Community support, and continuous improvement in livestock wellbeing, environmental management and safe and nutritious red meat.

Positioning the Australian red meat and livestock industry for longevity and prosperity is vital and that is why RMAC is the project lead for the Australian Beef Sustainability Framework in collaboration with the Sustainability Steering Group.