Step 8: Engagements with key stakeholders

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Engagements with key stakeholders

The SSG interacts with a variety of stakeholders such as government, corporates, grassroots producers, NGOs and financial institutions. In the past year, the SSG has unlocked opportunities by engaging these groups, using the Framework to guide sustainable practice.

The SSG will continue this active engagement with key stakeholders. Grassroots producers and financial institutions will be a focus.

Progress at June 2019

Active engagement with key stakeholders continues.

Engagement through events

SSG members and the Framework project manager give presentations on the Framework at events to help raise awareness and understanding of it with industry and external groups. In the year preceding June 2019, these events included:

Beef Australia
The 2018 Australian Beef Annual Update was launched in May 2018 to a capacity crowd at the triennial Beef Australia event at Rockhampton, Queensland. Mark Furner MP opened the event. SSG Chair Bryce Camm, SSG member Susan McDonald and Don Mackay, Independent Chair of the RMAC, represented the Framework. Lachlan Monsbourgh, Head of Sustainable Business Development at Rabobank Australia, and Andrew Brazier, Director Beef – Worldwide Supply Chain at McDonald’s, spoke in support of the Framework and how taking action on sustainability mattered in commercial settings.


JBS Great Southern Producer Forum
Pip Band, program manager, presented consumer insights, the sustainability strategy and Framework to more than 300 producers in Melbourne in late August 2018.

Agforce regional events
More than 400 producers were reached at a number of AgForce events across Queensland.

Global Conference on Sustainable Beef
Program manager Pip Band and SSG member Tony Hegarty attended the event hosted by the Global Roundtable for Sustainable Beef in October 2018 in Kilkenny, Ireland. Tony presented on the progress the Australian beef industry is making to be sustainable and Pip highlighted the approach to engaging community and industry.

Red Meat 2018
ABC National Regional Affairs Reporter Anna Henderson guided a wide-ranging and insightful discussion on the big opportunities and challenges facing industry under the topic 'What can we do to support a thriving red meat industry to 2030 and beyond?' A panel of six industry leaders and external stakeholders tackled the discussion during the Industry Sustainability Forum at Red Meat 2018, in Canberra on 21 November 2018. The panellists were:

  • Don Mackay (RMAC Independent Chair),
  • Bryce Camm (Outgoing SSG Chair, ALFA President),
  • Jamie Heinrich (Board Member, Sheep Producers Australia),
  • Mark Inglis (Farm Assurance & Supply Chain Manager Livestock, JBS Swift Australia),
  • Susie Craig (Sustainable Supply & Quality Manager, McDonald’s Australia), and
  • Stephanie Russo (Natural Capital Manager, NAB)


COP24
The 24th Conference of the Parties to the United Nations Framework Convention on Climate Change was held in Katowice, Poland, in December. Pip Band, project manager, attended to observe the discussions on behalf of MLA, invited by the Department of Foreign Affairs & Trade. Pip also met key stakeholders and spoke on two panel sessions at side-events. The first was in the Koronovia Pavillion that was organised in part by the NZ Government and the second was in the WWF pavilion on the value of savannahs.

ABARES Outlook 2019
SSG Chair Tess Herbert was a panellist on the session ‘Making NRM pay’, hosted by ABC Rural journalist Warwick Long. Other panellists were James Bentley of NAB, David Marsh of Mid Lachlan Landcare, and James Madden of Flinders + Co. Tess said the key to unlocking NRM’s value for the beef industry was providing proof to customers, consumers, investors and other stakeholders that farmers’ management of natural resources is continuously improving. The Australian Bureau of Agricultural and Resource Economics and Sciences’ (ABARES) annual conference, Outlook, was held in Canberra in March 2019.

2019 Global Food Forum
SSG member Stephen Moore spoke on a panel discussion on the topic ‘Agriculture’s megatrends: climate change, sustainability and carbon footprints’ in March 2019 in Sydney.

Other events
SSG member Jenny O’Sullivan presented at a Livestock Productivity Partnership meeting and Pip Band, project manager, spoke at trade shows, global customer delegations, NRM and environment workshops, and producer events.

Engagements with key stakeholders

The SSG interacts with a variety of stakeholders such as government, corporates, grassroots producers, NGOs and financial institutions. In the past year, the SSG has unlocked opportunities by engaging these groups, using the Framework to guide sustainable practice.

The SSG will continue this active engagement with key stakeholders. Grassroots producers and financial institutions will be a focus.

Progress at June 2019

Active engagement with key stakeholders continues.

Engagement through events

SSG members and the Framework project manager give presentations on the Framework at events to help raise awareness and understanding of it with industry and external groups. In the year preceding June 2019, these events included:

Beef Australia
The 2018 Australian Beef Annual Update was launched in May 2018 to a capacity crowd at the triennial Beef Australia event at Rockhampton, Queensland. Mark Furner MP opened the event. SSG Chair Bryce Camm, SSG member Susan McDonald and Don Mackay, Independent Chair of the RMAC, represented the Framework. Lachlan Monsbourgh, Head of Sustainable Business Development at Rabobank Australia, and Andrew Brazier, Director Beef – Worldwide Supply Chain at McDonald’s, spoke in support of the Framework and how taking action on sustainability mattered in commercial settings.


JBS Great Southern Producer Forum
Pip Band, program manager, presented consumer insights, the sustainability strategy and Framework to more than 300 producers in Melbourne in late August 2018.

Agforce regional events
More than 400 producers were reached at a number of AgForce events across Queensland.

Global Conference on Sustainable Beef
Program manager Pip Band and SSG member Tony Hegarty attended the event hosted by the Global Roundtable for Sustainable Beef in October 2018 in Kilkenny, Ireland. Tony presented on the progress the Australian beef industry is making to be sustainable and Pip highlighted the approach to engaging community and industry.

Red Meat 2018
ABC National Regional Affairs Reporter Anna Henderson guided a wide-ranging and insightful discussion on the big opportunities and challenges facing industry under the topic 'What can we do to support a thriving red meat industry to 2030 and beyond?' A panel of six industry leaders and external stakeholders tackled the discussion during the Industry Sustainability Forum at Red Meat 2018, in Canberra on 21 November 2018. The panellists were:

  • Don Mackay (RMAC Independent Chair),
  • Bryce Camm (Outgoing SSG Chair, ALFA President),
  • Jamie Heinrich (Board Member, Sheep Producers Australia),
  • Mark Inglis (Farm Assurance & Supply Chain Manager Livestock, JBS Swift Australia),
  • Susie Craig (Sustainable Supply & Quality Manager, McDonald’s Australia), and
  • Stephanie Russo (Natural Capital Manager, NAB)


COP24
The 24th Conference of the Parties to the United Nations Framework Convention on Climate Change was held in Katowice, Poland, in December. Pip Band, project manager, attended to observe the discussions on behalf of MLA, invited by the Department of Foreign Affairs & Trade. Pip also met key stakeholders and spoke on two panel sessions at side-events. The first was in the Koronovia Pavillion that was organised in part by the NZ Government and the second was in the WWF pavilion on the value of savannahs.

ABARES Outlook 2019
SSG Chair Tess Herbert was a panellist on the session ‘Making NRM pay’, hosted by ABC Rural journalist Warwick Long. Other panellists were James Bentley of NAB, David Marsh of Mid Lachlan Landcare, and James Madden of Flinders + Co. Tess said the key to unlocking NRM’s value for the beef industry was providing proof to customers, consumers, investors and other stakeholders that farmers’ management of natural resources is continuously improving. The Australian Bureau of Agricultural and Resource Economics and Sciences’ (ABARES) annual conference, Outlook, was held in Canberra in March 2019.

2019 Global Food Forum
SSG member Stephen Moore spoke on a panel discussion on the topic ‘Agriculture’s megatrends: climate change, sustainability and carbon footprints’ in March 2019 in Sydney.

Other events
SSG member Jenny O’Sullivan presented at a Livestock Productivity Partnership meeting and Pip Band, project manager, spoke at trade shows, global customer delegations, NRM and environment workshops, and producer events.